It was March 2020. The world was crumbling down due to the pandemic, and life came to a sudden halt.
I was running a luxury DTC brand that shipped out of China & Pakistan to customers in the USA, EU & Australia.
The lockdowns kicked in and suddenly, everything stopped. Orders dried up because no one was buying luxury items anymore (remember the toilet paper crisis in the US?) and shipments were stuck at ports.
Our monthly sales dropped more than 80%, and on top of that, Facebook disabled our Ad account for no reason (damn you, Zukerberg).
Things were bad. The quarantine was boring. I had a lot of free time and nothing much to do.
While I waited for the world to reopen, I decided to learn something new during this eternal quarantine. My online search took me to something that has been around for as long as the internet was - BLOGGING.
I was skeptical.
"Isn't blogging so 2005?"
I asked a friend on Twitter that has been running content sites for a while, and he said something inspired by an ancient Chinese proverb. He said,
"The best time to start a blog was 10 years ago. The second best time is now"
Still skeptical, I started learning the art of writing online.
To put things in perspective, I am not a native English speaker or writer. Unlike many of you reading this e-mail, I learned English by watching English movies and reading Harry Potter.
So, in September 2020, I started my first content site. It was in Tech & Gadgets niche. My first dozen of articles sucked, but I kept on writing.
Things got better, and people started appearing in my Google Analytics real-time view. I was excited enough to create a second site in the Outdoor niche.
I wrote every single day. My writing got better & better. I kept learning from the internet about keyword research, writing better content, selling affiliate products and making money via ads.
Fast forward 17-months, I got 50,000 monthly page views on my sites in January 2022.
If you had told me this in September 2020, I would have never believed I would get to 50k page views one day.
If you had told me it would take 17 months, I might have never started the sites.
But I am glad I did.
When I look back now, I thank my younger self for doing me a solid.
So, If you are like me in 2020 skeptical about yourself making it in the content business, I would say this to you:
Just put together a basic WordPress site and start writing content. Don't bother with how bad you write or how slow you write. If you are writing every day, no matter how small, you are making progress. In the next 12 months, your older self will thank you for what you did today after reading this e-mail.
Even if it doesn't work out (highly unlikely but still), what you got to lose?
See you on the other side.
- Your friend, Ahm@d
P.S: If you decide to start your site after reading this e-mail (or you already have) but are not sure how to do certain things, just reply to this e-mail, tell me what you have done so far and where you are stuck.